Service
Local On-Page SEO
Your website needs to tell Google, and your customers, exactly what you do and where you do it. I improve your service and location pages so they are relevant, useful and easy to act on.
Who this is for
- Businesses whose website has one generic page for many different services
- Businesses ranking in Google Maps but not in the regular results below it
- Sites with thin or duplicated location pages
- Owners launching or redesigning a website who want local SEO built in from the start
What is included
- Local keyword research and mapping of keywords to pages
- Title tags, meta descriptions and heading structure
- Service page structure and content recommendations, or rewrites where agreed
- Location and service-area pages that are genuinely useful rather than near-duplicates
- Name, address and phone details and contact options that are clear on every page
- Internal linking between related services and locations
- LocalBusiness and related structured data where it accurately reflects your business
- Image file names, alt text and page experience basics
How the work runs
- Keyword and page mapping. I research how customers in your area search for your services and map each important search to the page that should rank for it.
- Page review. I review each priority page for relevance, clarity, structure and conversion.
- Implementation. I make the changes directly in your CMS or provide ready-to-publish copy and instructions for your developer.
- Check and measure. I confirm pages are indexed correctly and set up a simple way to track how they perform in Google Search Console.
An honest note on location pages
Creating a page for every nearby city is a common tactic, and it often backfires. Google treats large numbers of near-identical pages as low quality. I recommend location pages only where you genuinely serve an area and have something specific to say about it, such as local projects, team members, service details or reviews from customers there.
Frequently asked questions
Which website platforms do you work with?
Mostly WordPress, and I can also work with most common website builders. If your site runs on a custom platform, I can provide detailed instructions for your developer.
Will you rewrite all of my content?
Only where it helps. Many pages need restructuring and clearer headings more than a full rewrite. Where new copy is needed, it is written to be useful to customers first.
Make your website work harder locally
Share your website and the services you most want to grow, and I will tell you where I would start.