Work
Case Studies and Method
How I research, prioritize and document local SEO work, and where client case studies are published once projects conclude and clients approve them.
How a case study is documented
Every published case study follows the same structure, so you can judge the work on its evidence rather than on claims.
- Context. The business type, service area and goals, shared only where the client has agreed.
- Starting point. How the business appeared in Google Search and Maps before the work, with dated evidence.
- Findings. What the audit uncovered across the Business Profile, website, listings, reviews and competitors.
- Work performed. What was changed, in what order, and why it was prioritized.
- Measurement. How results were tracked, which sources were used, and over what period.
- Outcome and limits. Verified results only, plus what could not be attributed to the work, and the next steps.
Honest by default
I do not publish anonymous screenshots without context, invented testimonials or results that cannot be verified. Practice or demonstration projects, where I audit a business that is not a client, are always clearly labeled as practice work and never presented as paid engagements.
Detailed client case studies are added here as engagements conclude. If you would like to see how I would approach your business in the meantime, a local SEO audit is the clearest example of my work.
Want to see how I would approach your market?
Tell me about your business and the area you serve, and I will outline what I would look at first.